Gary Hayes’ Social Media Counter

October 19th
    Advertisers are subject to liability for false or unsubstantiated statements made through endorsements, or for failing to disclose material connections between themselves and their endorsers.
What do the “FTC Guides re: the Use of Endorsements and Testimonials” mean for Social Media Marketers?
October 6th

Your Brand Is Not My Friend: Los Angeles/Sept 2009 (via @awolk)

October 2nd

Social Media ROI by @brandbuilder on Vimeo (via Kipp Bodnar)

September 21st
    4. Enthusiasm
I know, your product is great, and if the world just knew it too, you’d be a millionaire. But try to resist the temptation to go out and pepper message boards with anonymous praise for your products. First off, it’s pretty obvious when there are only three reviews for your product on Amazon and they each end with five exclamation points. Second, the FTC has recently indicated that it is illegal for an employee to endorse its own company’s product on a message board without the employee disclosing that she works for the company.
The 7 Biggest Legal Risks to Your Company When Using Social Media - Advertising Age - TalentWorks
September 16th

extraawesome:

Yoplait Pledge (via ModemMediaLabs)

September 16th

Did You Know 4.0 (via xplanevisualthinking)

September 15th

Social Influence
A version of the Social Persuasion presentation with a southern culture flair.

September 11th
    3) Americans spend 8 hours per week with old media (TV, newspapers) and 8 hours per week with new media (Internet). WIM: spending on your Web site and new media advertising should be comparable to your old media spend.
George F. Colony - “CEOs: your changing customer”
September 10th

Social Persuasion: Introduction To Social Marketing

September 5th

Anil Dash on the Future of New Media
(via soupsoup)

September 4th

Yelp secrets from Phat Philly

(via @k_wade_a : building43)

September 3rd