Sixty percent of online teens say that when they find a brand they like, they’ll stick to it, a figure that’s just about the same as for online adults. However, nearly two-thirds of teens are willing to try something new. And three times more teens than adults say they’re influenced by what’s hot.

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Two-thirds of online teens surveyed said they tell friends about products — that’s almost twice as many as adults — and more than 70% of teens use social networks regularly. So it’s critical for marketers to understand how to best use social networks to reach teens and to help them spread the word. Tapping into entertainment users, who are also cross-category influencers, is key.